Valor was one of my first loves when I opened up my starter kit three years ago. Imagine my disbelief when my husband’s snoring stopped shortly after using this oil?! Yes, I used it without permission. I was a ninja in the night. That was the beginning of my love affair with oils.
Millions of people across the world are rejoicing over a unicorn bottle of oil right now. It has been out of stock for almost two years. In that time it was reformulated and renamed Valor II. However, it just wasn’t quite the same. Then, just last week Valor made a come back.
Gary Young (Founder of Young Living with 34 years of experience in growing and distilling oils) has found a way to recreate it sustainably.
Here’s the story of why Valor disappeared :
About 3 years ago, Young Living was growing about 4-6% per year. The company could control the amount of trees and plants that were being planted and they could plan ahead.
But then the company started growing really quickly and the company couldn’t keep up with the 150% growth per year.
The mom and pop partner farm they used to get black spruce from couldn’t keep up with the demand.
Young Living decided to go on the search for black spruce and found a large enough amount that it would have put Valor back on the shelves. But when tested, the oil came back within the “good” limits but it wasn’t “excellent”. So Young Living passed on it and continued to search until they decided they would rather spend millions of dollars to buy a huge acreage of black spruce up in Northern Canada. They built a distillery and then a water filtration system to ensure the water for distilling was pure.
Then, blue tansy had a bad season and Valor was put on hold again.
Rosewood was then found to be close to becoming an endangered species so the search started for an oil that would be sustainable but also have the same qualities as rosewood. Young Living finally found a farm to partner with that is giving us camphor wood oil.
And now, it’s back! (Many are giving a BIG sigh of relief)
Young Living has lost approximately $100,000,000 (no, that zero key is not sticky) by not having Valor available for sale. But Young Living never compromises quality, purity or sustainability to make a buck. They would rather be out of stock than have subpar products for their members.
That’s my kind of company! So here we are, almost two years later and the oil that has supported strength, confidence, courage, quiet nights of sleep, and supports the body’s ability to align itself is now back. For many, this oil is the difference between being alive and LIVING.